A content war is coming to the dashboard of the car
For as long as anyone can remember, the car radio has owned it’s own little piece of real estate on the dashboard.
Unfortunately for radio broadcasters, this monopoly position is starting to take on a bit of static.
We’re now in the era of the connected car. The space on the dashboard that was once reserved for the car radio has morphed into a digital gateway offering everything that the web has to offer.
In the connected car, AM, FM and DAB radio are now just apps like any other.
Is your app idea viable? What resources will be needed to develop your idea?
Hi, my name is Anthony Gherghetta and I am the senior mobile development strategist here at The App Studio.
What does that mean? We'll, it simply means that I am your main point of contact for mobile app development. I will work with you from the very beginning of the project, through planning design, strategy and development, all the way to the launch and marketing of the product in the app stores.
Before any of our clients commit to the development of the idea we like to spend a few days planning and workshopping the concept before committing. Keep reading to learn about our process.
A powerful marketing tool to replace QR codes
Instead of chasing a bus down the street holding up your phone to a QR code, you can simply enter the four digits you see by typing them in. If you forget the four digits, Boxtcode will help you find it. And our interface will also scan QR codes.
Using the Boxtcode iPhone or Android app interface, consumers enter a brand's promotional code, which can then deliver a coupon or offer straight to their phone or launch a specific mobile site. Boxtcode also provides ROI metrics for tracking campaign success across media platforms, be it print, TV, radio or billboards.
Working closely with the client, our chief mobile strategist, Anthony Gherghetta, planned, designed and developed this fantastic marketing tool.
Thumbs up to Google for this video!
Inspired by the real story of G. Rajendran, an artist from Tamil Nadu (Southern India) who used the web to bring the dying art of "Tanjore" paintings back to life and became a successful businessman in the process. The art is supposed to have originated in 1600 A.D and is an important part of the local social and cultural heritage.
Understanding The Mobile Consumer
Smartphones have become an indispensable part of our daily lives. Smartphone penetration has risen to 52% of the population and these smartphone owners are becoming increasingly reliant on their devices. 58% access the Internet everyday on their smartphone and most never leave home without it.
Businesses that make mobile a central part of their strategy will benefit from the opportunity to engage the new constantly connected consumer.
Google has prepared a fantastic presentation on the subject that you can download here: Our Mobile Planet: Understanding the Mobile Consumer
Google has also put together a great site to help you get your business started in the mobile space: www.howtogomo.com
Department of Education And Early Childhood Development - Victoria
The application has been developed as an educational tool to accompany the 'Innovating With Technologies' showcase.
The showcase is run annually by the Victorian Department of Education and Early Childhood Development (VDEECD) and offers pratical examples of a broad range of technologies that are being used in innovative ways in the classroom.
The app features descriptions, relevant quotes and images of technologies that are being used in Victorian schools to enrich student experiences and improve learning outcomes.
THE number of Australians using a tablet computer is fast approaching 3 million, with around half the population expected to use one by 2016.
Mobile device analyst firm Telsyte said 2.6 million Australians already were using a tablet.
Its media tablet study for 2012 found that more than 1.4 million media tablets were sold in Australia in 2011, representing an annual growth rate of more than 330 per cent.
This year Telsyte expected more than 2 million media tablets would be sold locally, growing to 5 million by 2016.
That growth rate would see more than 11 million Australians, around half the population, using a media tablet by 2016.
Essentially it comes down to the amount of hours required to build the app and the money we have to pay the staff plus a little bit of profit for us - it's all about labour and how long and how many hours it will take to produce
This is the number one question that most people want to ask us when they call to enquire about mobile app development. Some people come right out and ask it at the very beginning of the conversation, which is impossible to answer, and other people ask the question after they have explained to us what they want to build. It’s not very often that people don’t ask about cost sometime during the first conversation (it would be odd if they didn’t).
So, how much does an app cost to develop?
Essentially it comes down to labour. How much labour will be required in project planning and management, how much labour do we need to assign for graphic design, how much labour will be needed to code the product and how much labour will it take to test and deliver. Making an app can be very labour intensive – but that’s the bulk of it – labour.
We Can Turn Your App Idea Into Reality
Welcome to The App Studio! The most dynamic mobile software development company in Australia (if we do say so ourselves!).
Having only recently opened the doors to our new office you could still call us brand new. But, while the business is brand new, the staff most certainly are not (it's true, none of us are getting any younger...). Our energetic team - including project managers, graphic designs and software engineers, have all spent years working in mobile app development.
Whatever your app idea is, we would love to talk to you. Our clients range from large corporations including Samsung and Pfizer to smaller individuals who have an idea for the app store.
Every application is different and it's important for you to have a mobile development company by your side that will spend the time with you to get an in-depth understanding of what it is you want to produce. We like to consider ourselves a well-rounded team. We have experienced project managers who will work with you on the initial scope of the project, graphic designers with incredible talent and coders who can turn any idea into reality.
So if you would like to talk to someone about your app give us a call or send us an email. 20 minutes on the phone talking about apps is nothing for us. And if we can give you a better understanding of the app development process then we consider that time well spent. Or if you would like to meet face-to-face we can make a time for you to pop into our Sydney or Melbourne office for a chat and a coffee. You can meet some of the team and we can share with you all the stuff we know about mobile app development and answer any questions you may have.
Map your Ride
How do you create an application for an insurance company that is more than just a number to call after you have a bingle?
This was the challenge confronting Swann Insurance. They wanted to have a presence on mobile devices but they wanted to do something a bit more exciting and different than all of the other insurance companies. The App Studio worked closely with Swann Insurance to develop Ride Mate - a mobile social application for motorbike riders to find rides and share them with their friends.
Swann Insurance is tapping into the power of social networks by developing a functional app that will be used by their target audience.